Insights

HOW I THINK AND WRITE ABOUT PRODUCT WORK

I write here to explore product thinking in real-world settings — lessons from Agile delivery, stakeholder alignment, and product decision-making.

These aren’t long reads — just focused insights, patterns, and reflections I’ve seen repeat across teams.

Topics usually include:

Product thinking in real life

These reflections build on my experience as a product owner. If you want to learn more about my approach, check out How I Work and Focus Areas


“Product manager” has become a junk drawer

One of my job filters is set on skills instead of the title. In the last few weeks it delivered a resume writer, an accountant with ERP experience, a QA engineer and a tutor — every one of them advertised as product management work. Four different jobs are hiding under one tired word, and the…

The job was closed. My application was still open.

The job post was archived, Active Proposals said 0, and the message thread still said “Awaiting offer from client.” All three were true at the same time. A product manager’s look at what happens when a system tracks two lifecycles and shows the user only one.

Product Case Study. Pre-registered Evaluation

Why You Can’t Test Your App on Friends For the last few weeks, one line kept stopping me from bidding on Upwork: “ proven experimentation-system ownership. Not marketing funnels — a real CRO track record, depth in GA4 or Mixpanel or Amplitude, evidence that you have built an experimentation system somebody else relied on.” I…

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