I’ve spent years writing detailed user stories — and watching them go unread. A book about advertising and a concept from cognitive science finally explained why.
Two stories. Two days. The same mental trap. One was a professional marketing research package that looked rigorous but told the client exactly what he wanted to hear. The other was a business idea spotted in Tbilisi — an empty niche that felt like opportunity. Confirmation bias in business does not care how smart you…
The other day a friend told me a story about her son and his relationship problems.Apparently his girlfriend has a habit of “driving him crazy,” as we say. Whenever she is unhappy with something he did, she describes the situation to ChatGPT. The chatbot then produces the “correct” interpretation of the situation, which she sends…