HOW I THINK AND WRITE ABOUT PRODUCT WORK
I write here to explore product thinking in real-world settings — lessons from Agile delivery, stakeholder alignment, and product decision-making.
These aren’t long reads — just focused insights, patterns, and reflections I’ve seen repeat across teams.
Topics usually include:
Product Discovery & Team Decision-Making
Real-World Agile, Not Just Frameworks
Career Growth, Self-Discovery & Wellbeing
These reflections build on my experience as a product owner. If you want to learn more about my approach, check out How I Work and Focus Areas
The First Workout Is a Trust Decision
There’s a person in every gym who isn’t a beginner but never gets a program that goes anywhere. A product look at why trust is decided in the first workout — and what I’m building because of it.
Survivorship Bias in Product Manager Hiring: The ‘Proven Track Record’ Trap
Why “proven track record of successful launches” in PM job ads hides survivorship bias — and what to ask product managers instead of launch metrics.
GymBuddy: the app with exactly one user (me)
GymBuddy is the fitness app I built with exactly one user — me. What dogfooding my own MVP taught me about scope, AI-assisted building, and real feedback.
Product case study: SaaS Customer-Journey & Usability Review
SaaS Customer-Journey & Usability Review — Conversion Audit for an Early-Stage B2B Messaging Product Context An early-stage B2B SaaS product — customer messaging for small, owner-operated businesses (cafés, salons, repair shops) in a bilingual EU market. The founder had built something genuinely opinionated: AI drafts every reply, but a human must approve each message before…
Product case study: Self-Service re-platform and slot booking logic
Re-platforming Dashworks Self-Service, slot booking logic and write-back data collection Context Juriba has Dashworks — an enterprise platform used by large organizations and financial institutions to migrate and modernize their IT estates: devices, software, users. Each client runs an isolated instance holding their estate data, refreshed by a nightly sync rather than live feeds. Decisions…
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